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Mida is a boys-only fashion brand catering for 1-6 year olds.

With its clear “NO” policy to featuring commercial slogans, characters and grown-up styles, Mida offers boy-tested quality, style and fun!

“On our toddler’s level, we re-discovered and fell in love all over with the exciting world of youth that we had lost touch with.”
– Janet and Jon, the owners of Mida